BUSINESS HEALTH CHECK SME EMPLOYING A TEAM Welcome to your Business Health Check - SME Employing a Team The Business Health Check - SME Employing a Team will present you with 40 questions covering 8 key areas in your business. Theses require you to choose one of 5 possible answers ranging from strongly agree to strongly disagree. Please answer all the questions as honestly as possible. After each question you can optionally enter comments. Any information you provide will be useful both to yourself as a reminder of why you gave a particular answer, and to me as I analyse the results and give you detailed feedback. Which industry group best represents your business? Please select your answer Accommodation Accounting Advertising Aerospace Agriculture Automotive Banking Beauty and Cosmetics Biotechnology Chemical Communications (Inc Telecoms) Consulting and Coaching Computers and IT Consumer Products Education Electronics Employment Energy and Utilities Entertainment and Recreation Fashion Financial Services Food and Beverage Health Information Insurance Manufacturing Media, Broadcasting and Journalism Medical Devices and Supplies Motion Pictures and Video Music Pharmaceutical Public Administration Public Relations Publishing Property and Real Estate Retail Services Sports Transportation Travel and Tourism Video Games Web Services Your own estimate for strategy and planning (marks out of 10) Your own estimate for sales and marketing (marks out of 10) Your own estimate for profitability and cashflow (marks out of 10) Your own estimate for people and processes (marks out of 10) I have a clear vision of where my business is heading in the next 3-5 years and it aligns with my personal goals Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I have an up to date business plan and I use this regularly to check my progress Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I have sufficient time to do everything that is required of me in my business and to bring my business plans to fruition Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree When I set my business up I had a clear vision of what I wanted to achieve, and the business has developed in line with this Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I use a number of metrics both financial and non financial to measure the performance of my business and these allow me to make timely decisions. Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I understand the financial numbers and feel completely supported in the financial management of my business Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My accountant gives me quality business advice on a regular basis, and provides much more than an annual tax and account preparation service Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I fully understand the unit cost of each of my products and services and use this to make informed business decisions Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Cashflow is one of my biggest concerns, I frequently worry that there are insufficient funds to meet business needs Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My book keeping is up to date, suppliers invoices are paid promptly and I have strong credit control Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Sales revenue and profitability has increased year on year in each of the last 3 years (or since the business was formed, if less than 3 years) Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Marketing is one of the key strengths of my business, and we generate sufficient business leads Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Sales is one of the key strengths of my business, and I have no problem turning leads into sales Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My marketing is unique and makes me stand out from my competitors Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business has a unique selling proposition and this is shared with and understood by my team Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I have defined my ideal customer, I can empathise with him, and I have a good understanding of his needs and desires Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business has a portfolio of customers with no one customer representing more than 15% of sales Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I know which of my customers are the most profitable and that drive my business success Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Most of my marketing spend is targeted on acquiring new customers Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Most of my new customers are referred to me by existing or previous customers Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree We generally get things right first time and do not suffer from mistakes or a significant level of rework Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business processes are fully documented and are operated consistently in line with the documentation Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Wherever possible my business processes are automated or computerised and operate effectively Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I have an accurate and up to date database of customers and prospects which gives me the information I need Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My IT systems are effective and enable the business to operate efficiently Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Every member of my team is empowered and has the environment, resources and training to operate to his or her full potential Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree If I lost a key member of my team I could easily replace them and this would not have a negative effect on the business Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Every member of my team is encouraged to participate with business ideas and suggestions Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My team sees change as positive and are always ready for a new challenge Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business has a clear mission statement that is shared and understood by my team and is reflected every aspect of the business Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I am clear on my end game (or exit strategy) for my business and I'm on track to achieve it Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business has the ability to generate all the money I need to live the lifestyle I desire Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business allows me sufficient freedom to pursue everything that I want, I have sufficient time for friends, family and leisure activities Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Im able to manage all my business affairs without them causing undue stress Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business energises me and gives me all the fulfilment I hoped it would when I set it up Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My business is reliant on me, and would suffer significantly if I was absent for a prolonged period Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree All my business records are regularly backed up and stored in a remote and secure location Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I have an effective and tested disaster recovery plan that will allow me to continue to trade in an emergency Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree I have identified the key business risks I'm likely to face and have mitigated against these Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree My intellectual property is protected and I won't suffer significantly from a copycat business Strongly Agree Somewhat Agree Neither Agree or Disagree Somewhat Disagree Strongly Disagree Thank you for taking time to complete the Business Health Check - SME Employing a Team The initial summary of your results will appear on the next screen, and I'll also send this to you in an email. A more detailed summary will also be available once you confirm your email address. Look out for a separate email asking you to do this. If you don't receive this email in the next few minutes please check your junk or spam folder. Name Business Name Email Time's up
